Écho Média Lab
FR
Media strategy·Programmatic AiTD·Performance marketing

Media intelligence
Measurable impact.

Master audiences. Shape strategies. Generate results.

Explore our solutions
About

Driven byintelligence

Écho Média Lab is a firm specializing in strategic media planning, programmatic activation and performance marketing.

Our approach is built on a deep understanding of audiences, data and behaviours to develop strategies tailored to the realities of each organization.

From strategic thinking to activation, we combine expertise, innovation and continuous optimization to generate measurable results and tangible impact.

Discover our expertise
Services

Strategic expertise. Measurable impact.

01

Strategic planning

Understand. Analyze. Decide.

  • Information gathering
  • Define objectives
  • Analyze and interpret data
  • Identify key trends
  • Build and refine audiences
  • Develop the media strategy
  • Define KPIs
02

Media buying

Plan. Negotiate. Activate.

  • Budget planning
  • Analyze and select media channels
  • Negotiate and manage purchases
  • Coordinate and deploy campaigns
  • Track investments and adjust
  • Optimize and report
03

Programmatic activation AiTD

Orchestrate. Optimize. Perform.

  • Multi-DSP activation via a single interface
  • Leverage complementary strengths of each DSP
  • Maximize audience data value
  • Continuous optimization with AI
  • Maximize performance and ROAS
04

Performance marketing

Attract. Convert. Grow.

  • Audit and performance analysis
  • Activate audiences and intent signals
  • Deploy multi-platform campaigns
  • Continuous performance optimization
  • Integrate new digital opportunities
Media

The right media. The right audience. The right moment.

  • Television

  • CTV / OTT

  • Radio

  • Audio

  • OOH

  • DOOH

  • Display

  • Native

  • Search

  • Social Media

Programmatic activation
AiTD

One platform: the entire programmatic ecosystem. Intelligent multi-DSP orchestration.

The AiTD Advantage

Leverage the strengths of each DSP.

Programmatic platforms do not all provide access to the same inventory, data or algorithms. Our AiTD simultaneously orchestrates multiple DSPs from a single interface to leverage their complementary strengths, optimize investment allocation and continuously improve campaign performance.

Complementary DSP advantages

  • Distinct inventory

    Each DSP provides unique and exclusive inventory.

  • Complementary data sources

    Various and exclusive data sources that complement one another.

  • Specialized algorithms

    Proprietary models trained to excel in different contexts.

AiTDIntelligent multi-DSP orchestration

AiTDA unified interface

Benefits for your campaigns

  • Centralized activation

    Simultaneous multi-DSP activation from a single interface.

  • Allocation efficiency

    DSPs compete to prioritize platforms offering the best cost-performance ratio.

  • Maximized performance

    Continuous performance comparison across DSPs to prioritize the best-performing platforms.

AiTD goes beyond connecting platforms.
It intelligently orchestrates them to maximize performance.

At the Heart of AiTD

Transforming data into smarter media decisions.

Our planning tool brings together artificial intelligence, data and advanced visualization to build and refine custom audiences, uncover meaningful behavioural insights and guide smarter media decisions throughout the campaign.

  • Custom audience building
  • Reach / frequency planning
  • Geographic analysis
  • Audience consolidation
  • First-party data integration
  • Cross-data analysis
Preview of the AiTD planning tool: geographic coverage of Canada, audience summary, media consumption, targeting potential, reach and frequency

Data Lake

Quality data.
Smarter connections.

Our Data Lake centralizes, enriches and connects a vast ecosystem of data to provide a deeper understanding of audiences. By establishing correlations across multiple data sources, it fuels artificial intelligence and enables more precise, faster and more effective media decisions.

  • 1st Party

    Proprietary data
    Customers and prospects
    CRM, web, applications, etc.

  • 2nd Party

    Quality · Exclusivity
    Clear consent
    Direct partners

  • 3rd Party

    TransUnion · Equifax
    Nielsen · Acxiom
    Bombora · Environics
    Statistics Canada · Epsilon

Data
Lake

Data centralization, enrichment and organization at scale

AI / Analysis

Data cross-analysis and strong statistical correlations powered by AI.

Intelligence

Actionable insights that drive smarter, faster and more effective media decisions.

  • Enriched audiences

    A more comprehensive understanding of audiences to identify and effectively engage the right people.

  • Strong statistical correlations

    AI reveals meaningful connections across thousands of signals to uncover otherwise invisible opportunities.

  • Media precision

    Smarter media decisions to optimize every dollar spent and maximize campaign performance.

Artificial intelligence
driving your performance.

Our proprietary AI leverages the data, objectives and parameters specific to each client, brand or campaign to identify the best opportunities, guide decisions and continuously optimize media performance.

Active 24/7, our AI continuously monitors campaigns and responds in real time to performance signals. Guided by KPIs rather than intuition, it accelerates decision-making and helps reduce the influence of cognitive bias.

  • 24/7 monitoringContinuous analysis
  • Time savingsAccelerated analysis
  • Impartial decisionsGuided by KPIs
  • Continuous optimizationDriven by data
  • PerformanceHigh-impact campaigns
Programmatic ecosystem

Endless possibilities. Multiple environments.
For every objective, its solution.

  • CTV / Streaming

  • CTV / Linear

  • Video / OLV

  • Display

  • Native

  • Audio / Streaming

  • Podcasts

  • DOOH

  • Gaming

  • Social Media

A range of buying options

  • Open Exchange

    Access to the largest inventory in real time.

  • PMP

    Preferred access to selected inventory.

  • Programmatic Guaranteed

    Secured inventory with guaranteed delivery.

  • Direct

    Direct, automated buying from publishers.

Technology engineered
for results.

01

Time savings

A single platform to plan, activate and manage multiple DSPs simultaneously.

02

Optimized investments

Smarter budget allocation through data, artificial intelligence and multi-DSP orchestration.

03

Enhanced performance

Continuous optimization that improves precision, efficiency and campaign results.

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Our Work

Different industries. Distinct challenges.
Tailored media strategies.

Fédération Autonome de l’Enseignement

Education
360 Media Strategy
Brand Awareness Campaign

Festival International Bach de Montréal

Culture & Events
360 Planning
Event Promotion

Hilary Radley

Fashion Retail
Performance
eCommerce

Sentier des Cimes

Ecotourism
Traditional Media
Brand Awareness

Aylmer

Food Retail
Programmatic CTV
Awareness Campaign

Quebec Bar

Professional Order
Programmatic
Institutional Campaign
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